Nov 19, 2021

No one perhaps has been surprised by the news that the first NFT (Non-fungible tokens) in history linked to one-of-a-kind dine, wine and art experience has been created last week, with top notch Italian chefs and wineries involved, in a Dubai great restaurant (link). After all Italy’s supremacy in the worldwide food and wine industry is unquestionable and the NFT a natural consequence of such a primacy. Such an incredible achievement, however, should not be taken for granted: it’s a revolutionary sign of great vitality of the entire Italian wine industry. By being part of it, for example, the wineries involved (Antinori, Barone Ricasoli, Gianni Gagliardo, Pio Cesare and and Tenuta Setteponti) have contributed to push a whole industry towards the future, making history at same time.

NFTs have taken the cryptocurrency sector by storm in 2021. The growing interest in these digital collectibles resulted in record-breaking trading volumes, which are poised to grow even more in the future. According to the Hiscox Online Art Trade Report, NFT world sales could reach $ 13.5 billion by the end of 2021: fine wines could not be out of this cultural and economic sweeping trend and Italian wineries are the first in the world to show the way. Indeed, the NFT market is extremely volatile but NFTs are becoming increasingly mainstream: not by chance four of the top ten NFT prices to date have been paid at auctions organized by Christie’s, Sotheby’s and Phillips. For sure, with so many on the market, it can be difficult to determine which one of these crypto collectibles are worth the high prices. The first NFT of the collection “Crypto DineWineArt” created in Dubai has confirmed that those including also the direct involvement in the “experience” that create them are certainly worth more.

There is a solid ground for the Italian wine industry to be proud and optimistic for what it is doing to approach the crypto space, not only that of currencies. The NFT created in Dubai has been issued by the Italian Wine Crypto Bank (italianwinecryptobank.io), another ground-breaking initiative that has been possible only to the long-term vision of over 35 Italian great wineries (https://italianwinecryptobank.io/category/winery/), the first in the world that will sell their fine wines to crypto holders, who have reached the number of 250 million around the world, nourishing a market worth over 3 trillion of USD, outside the traditional bank system. The Italian Wine Crypto Bank has issued also the IWB token, the first fully guaranteed by Italian wines and available for investors and believers in IEO (https://latoken.com/ieo/IWB) till the third week of December.


For more info on how to be  invited to become IWCB Partners, free of charge and without risk, can contact:

Anna Paclet, Email: [email protected], WhatsApp: +39 3284004123

Davide Casalin, Email: [email protected], WhatsApp: +39 339 718 2741