Dec 19, 2022

The pilot project of hybrid tastings, live and in the metaverse at same time, promoted by the Italian Wine Crypto Bank italianwinecryptobank.com for its partner wineries, will start from Glasgow on the next 20 December. Three wines from Villa Calcinaia winery (Tuscany) will be tasted at ORO ITALIAN DINING oro.restaurant restaurant: the Mauvais Chapon spumante, Vigna Bastignano Chianti Classico 2018 and their Chianti Classico Riserva 2018. The project is powered by CellarMetaverse, the platform launched at the end of 2021, which aims at bringing fine Italian wine into the metaverse, an option that is highly in demand.

“We are still at the beginning but the hybrid tastings are destined to be very successful and to gain new consumers for fine wines”, says Rosario Scarpato, CEO of The I Factor, the company that owns the trademark of the Italian Wine Crypto Bank and CellarMetaverse . The tasting at Oro, an iconic restaurant in Scotland owned by Domenico Crolla, is also part of the experimental phase of ItalyVerse, the first metaverse entirely dedicated to the promotion of Italian hospitality and craftsmanship, as well as its history and culture, starting from food and wine. Launched in Dubai last month by Heinz Beck, the three-starred chef of La Pergola in Rome, ItalyVerse created an appendix to his Gala dinner for the XIII edition of the Italian Cuisine & Wines World Summit. ItalyVerse offers its users an innovative and exciting way of visiting the country without being physically present or using it to plan their next trip or their next purchase of made in Italy products.