“The first NFT linked to an Italian wine is here, launched by the Italian Wine Crypto BThe protagonist is Gianni Gagliardo’s Barolo Serra dei Turchi 2017, with the label interpreted by digital artists and signed by the producers”. https://winenews.it/it/arriva-il-primo-nft-legato-ad-un-vino-italiano-lanciato-da-italian-wine-crypto-bank_458229/
“Who knows if they will be a flash in the pan, or if they will truly become an alternative investment asset linked to the world of wine. The fact is that the NFT, the “non fungible tokens”, which are rampant in the world of digital art but not only, are increasingly present in the wine scene in recent months. And so, if initiatives related purely to the digital world have already been born in the recent past, such as collectible “pixel art” bottles launched by the Canadian company “BitWine”, or “Nft” of digital works of art inspired by wine such as those launched by he company from Valdobbiadene 900wine, and the famous Australian winery Penfold’s launched, in November, a complex digital investment and collecting operation linked to a barrel (worth $ 130,000) of Penfolds “Magill Cellar 3” 2021 wine, to give examples, now comes the first “Nft” expressly linked to an Italian wine. An initiative of the Italian Wine Crypto Bank, linked to Gianni Gagliardo’s Barolo Serra dei Turchi 2017, which will be available from next 21 December.
“The NFT will represent the wine label – explains the Italian Wine Crypto Bank – interpreted by digital artists who will sign it together with Gianni and Stefano Gagliardo. The artistic creation of the NFT will be coordinated by Paolo Della Corte, a well-known art photographer, former collaborator of Gambero Rosso, and teacher of digital photography at the Academy of Fine Arts in Venice. The NFT on sale will be only 20 at 0.4 Ethereum (one of the most popular digital currencies in the world) and each will contain a key to redeem a Magnum of the Serra dei Turchi 2017 which was made in only 136 copies. Each Magnum that can be redeemed with the key contained in the NFT will have a unique authentication, an NFC tag, which, once scanned, leads users to register the transaction corresponding to the NFT purchased, thus creating an immutable proof of authenticity that will always be alive in the blockchain “.
BAROLO, 14 DECEMBER 2021, 12.32 pm