Cryptocurrencies, tokens, blockchains – this is the first project of its kind dedicated to Italian wine. Is this the new frontier for the market?
The fast-growing cryptocurrencies and the worldwide appeal of quality Italian wine, apparently two distant worlds, which are, however, connecting. The benefit for wineries is not only economic, but also image and communication, especially targeted to the users of the so-called “digital assets”, made up mostly of 29-35 year olds that have spending power, and are perhaps more accustomed to the language of digital finance than to wine language.